Client acquisition and retention
– get the competitive edge

Client acquisition and retention
– get the competitive edge

Client acquisition and retention
– get the competitive edge
150 150 XTRF Team

Gaining new clients is part and parcel of working in the translation and localization industry. So it’s no wonder that client acquisition is at the forefront of the minds of your senior management team. XTRF can help make this process easier.

Facilitate client acquisition

Online quote request form

When a potential client first gets in touch, it’s often to request a quote for a specific project. As their first interaction with your company, it’s essential that everything about this process is smooth, hassle-free, and efficient. XTRF’s online quote request form is easy-to-use and requests only the information you need. This then generates a quote, pre-populated with key details, so your team can send it out quickly.

Professional, customizable templates

Our document templates are customizable. Use them to ensure all your communications are on brand, consistent, and present a professional image to your prospective client. Adapt the messaging as you like to cater to your client’s preferences and style, and ensure your emails seem anything but robotic.

Compete on price without compromising on quality

Often, price is a deciding factor for your client. By making the most of the automation available through XTRF’s system, you can reduce costs in project management and operations. In turn, this enables you to offer competitive rates to your potential and current clients. In fact, by automating repetitive administrative tasks, your team will have more time to focus on quality assurance, so you can be sure you’re providing an excellent service.

Prioritize client retention

Make your current clients happy

Retaining your current clients makes good business sense, and client satisfaction should be a priority in all areas of your work. XTRF’s Client Portal can help. Tailor workflows and processes to meet each client’s needs. Provide them with insight into project status, reporting on past and current projects, and the ability to request new quotes, all available 24/7 through the online platform.

Client retention as a means to client acquisition

Although word of mouth marketing is recognized as incredibly influential in gaining new customers, many businesses forget that client retention is a valuable part of the client acquisition toolbox. Happy clients tend to spread the word, and they act as great ambassadors for your company, helping you win new clients.

Integration with a range of software

XTRF integrates with several key types of software. From the translation side of things, it integrates with a range of CAT Tools, including memoQ, Memsource, SDL Trados Studio, and Groupshare, and XTM. XTRF can use the CAT Tool technology to automatically analyze the files and provide an accurate quote. Setting up a project in XTRF can automatically set up a project in your CAT Tool of choice. File and project management are handled seamlessly.

But it doesn’t stop there. XTRF also integrates with other systems, including accounting software like QuickBooks and Sage, which enables the synchronization of invoice and payment information across the systems.

How can XTRF help?

Transparency, efficiency, and professionalism. Keep your current clients happy and attract new clients with competitive pricing and industry-leading systems that put them in the driving seat.

At XTRF, we want to make sure both our current and new clients are satisfied. We actively seek out and encourage feedback, and use this to introduce improvements and add new features. We also have a Summit each year to foster collaboration and the sharing of best practices among our clients.

What do our clients think?

“XTRF can handle projects from start to finish (i.e. from the quote to the payment of the invoice) through a standardized path, allowing project managers to work more efficiently together.
It is web-based, customizable, and allows us to adopt a collaborative approach to all our partners.”
— Gaetan Chretiennot, CEO / Six Continents

Get in touch

If you’d like to find out more about how XTRF can help ensure your business is successful today, tomorrow, and five years from now, get in touch with us at or book a free demo.



XTRF is a family of 60+ members: programmers, testers, customer service consultants, graphic designers, developers and more. We're here to share our knowledge and experience with you - and provide a solution to make your business run smooth.

All stories by : XTRF Team