Most localization businesses these days know they need to make use of data. But many don’t understand why, and still, more don’t know how to go about it.
Even if they are clear on that, they might prioritize giving the senior management team access to insights on the localization workflow. While that’s all well and good, there’s value to be had in giving those on the word-face access to the data too. In particular, data and the insights gleaned from it can help optimize your project management and localization workflow.
But it’s not just a case of providing screeds of figures. You need to be able to interpret the data. That’s where data visualization comes in.
What is data visualization and why is it useful?
Data is quite the buzzword. It seems everyone’s on the hunt for this all-important treasure. Don’t get us wrong, data is definitely valuable. But it’s only useful if you’re able to understand it, interpret it, and learn from it. Data visualization tools help you do just that.
It may sound obvious, but data visualization is a way of displaying data visually. It could be in a graph, chart, map, image, or even a word cloud. Displaying data this way makes it much easier for us to understand.
While some may love staring at a spreadsheet of figures, most will prefer looking at a pie chart or line graph. And they tend to be much easier to interpret and draw conclusions from, especially when it comes to identifying trends or patterns.
How does data visualization help with translation project management?
Data visualization allows translation project managers to spot trends or patterns relevant to their work. And XTRF’s data visualization tools, available in our Business Barometer, help by providing insights and data related to quotes, projects, and clients.
For example, imagine a PM has recently started managing the account of a specific client. At a glance, they can see the impact of their work, and find out whether the number or value of projects from that client has increased over a given time period.
Or maybe your team has been focusing on diversification, reducing your reliance on certain clients or certain revenue streams. A quick look in the Clients section of the Barometer will give them an up-to-date picture on how dependent you are on different clients.
And the same goes for your senior management team. Get a clear overview of your business, your localization workflow, and see the impact of your team’s hard work. Or drill down into the detail, analyzing the number and value of projects or clients.
What’s more, because your team can see how their work fits into the bigger picture, they’re likely to feel more motivated.
Business Barometer – not just data visualization
Our Business Barometer is far from just being nice visualizations. We’re continually developing it, and we release new functionalities regularly. Our aim is that it will give you the actionable insights you need to compete and thrive in the current environment. Find out more about the Business Barometer.