We’re used to the fact that Business Applications are harder to use, than websites and applications that you would use in your private life. Things that aren’t acceptable in sites and applications that we use recreationally are things that we have to endure at work. This however doesn’t have to be the case.
Nowadays, a great interface design encompasses much more than just the look. It covers the behaviours, attitudes and emotions about using a particular product, system or service. It results from practical experiences based on thorough research and constant experimentation in the search for solutions. It emphasises the end result – the seamless interaction with the system or product – as the prime goal of the design. Such a holistic approach goes far beyond pure User Interface design, and is called User Experience design.
Good interface design, or as we’ve defined it – good User Experience design, comes from the solid knowledge on how our users operate as well as the knowledge of the industry and its specifics. In the context of Translation Management Systems, we’re not talking about just another project management tool, another document management tool or process automation tool. A tool dedicated for a well defined industry can be strictly tailored to the needs of the users within that industry and optimized for the most common specific tasks in their day-to-day operations.
The previous installments of the blog dealt with standardization, automation and optimisation of business processes. How does this relate to the topic at hand? As it happens, great UX design has a direct impact on your bottom line. Let’s outline a few direct results from it:
- A streamlined interface helps in dealing with more issues – quicker. If all the required data is available at hand, no time is wasted in searching through it. Furthermore, if only what’s required is displayed, we won’t get sidetracked with superfluous information.
- A pleasant interface with an intuitive flow makes our work feel less like a chore. It supports our work seamlessly without disrupting our train of thought and thus wasting time on struggling with various obscure functions and searching for critical information scattered all over the place.
- Last, but not least. If the information is presented in a concise and readable way, the chance for mistakes is reduced. If only the relevant options are made available and visible, only the information required at this stage is presented in a concise and precise way – the chances of a misclick or overlooked information are close to none.
In the consumer market, we’ve got a high expectation that the devices and applications which we interact with, are smoothly designed. Here, design isn’t only understood from a purely aesthetic point of view, but essentially from the point of view of the whole experience of using it. We shouldn’t expect less from the more professional counterparts of the information ecosystem surrounding us. A streamlined user interface isn’t only more pleasant to work with, but essentially is more efficient – making us better at our work and our customers being more satisfied with our services.